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Narrative_ is a story-driven creative and technology agency that connects brands and people in ways they never imagined.

We employ a blend of strategy, creative, tech innovation, product development and cultural expertise to create a powerful brand story, the Narrative, that can be brought to life across platforms. We believe the greatest stories ever told are always rooted in experiences, culture and possibilities. We happen to be obsessed with all three.





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‘Twas the Flight Before Christmas

Under Armour

Elite 24


Michael Strahan Collection

Under Armour

Curry Two



Gillian Laub




Samsung / Milk Music


Under Armour

Curry One

Under Armour

Chef Curry Food Truck

DeLeon Tequila


Rush Card

Your Move / Live

Under Armour

Natural Born Hitters

COTY Parfums


Universal Pictures

Ride Along / Crack the Ice


We already know how experiential marketing can blend subtle branding with content creation to yield favorable consumer decisions. With this sort of technology available for all eyes, Narrative_ has cemented its name as a leader in this field, and will hopefully be doing more work to flesh out the possibilities yet to be discovered.
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The New York Times interviews Tricia Clarke-Stone about her process for building a passion-driven marketing and technology company. When building her team, she looks for ‘MacGyver-types’ who solve problems with a high level of ingenuity and creativity.
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To grab the attention of mall-goers during the busiest shopping period of the year, JCPenney teamed up with Narrative_ to create "Twas The Flight Before Christmas." The virtual reality sleigh ride flew people to the North Pole to visit Santa and his friends. Upon landing, people won JCPenney coupons, incentivizing them to check out the store.
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Tricia Clarke-Stone gives her perspective on balancing qualitative and quantitative data. She explains, "Big Data is useless without that immeasurable, unquantifiable, classic advertising quality – good taste."
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Tricia Clarke-Stone, along with her team at Narrative_, uses VR to bring forth a unique, branded experience to Stephen Curry's Curry Ones. Learn more on how Narrative_ has been on the front line for creating various innovative and branded experiences in the marketing world. With cutting-edge technology and a unique POV in her arsenal, Clarke-Stone has indeed set the bar for immersive advertising in the era of the millennials.
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Tricia Clarke-Stone Makes Crain's New York "40 Under 40" List! Read more about the fast-paced work ethic at Narrative, Tricia's "no-limits" view on the digital landscape, and what the digital-maven sees for the future of her agency.
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In honor of Women's History Month, Vibe Magazine covers Narrative_ CEO Tricia Clarke-Stone. Tricia shares her thoughts on leadership and what drives her success in the advertising/marketing industry.
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Tricia Clarke-Stone has spent her entire career changing the game and raising the bar. Tricia gives a quick glimpse into her career journey and shares how hard work, drive and vision have helped her rise to the top of her game.
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Tricia catches up with The Huffington Post to discuss her views on leadership, the highs and lows of running an agency, and to give advice to other young women looking to pursue their passions.
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Founded by Clarke-Stone and Simmons two years ago, Narrative_ helps brands create immersive experiences for consumers. Narrative_’s latest slam dunk comes by way of launching Under Armour’s brand new sneaker, the Curry One, created in partnership with rising NBA star, Stephen Curry.
Continue Reading on Fast Company >