bg photo

Narrative_ is a story-driven creative and technology agency that connects brands and people in ways they never imagined.

We employ a blend of strategy, creative, tech innovation, product development and cultural expertise to create a powerful brand story, the Narrative - an advertising ecosystem that can be brought to life across platforms. We believe the greatest stories ever told are always rooted in experiences, human insights, and culture. We happen to be obsessed with all three.

At Narrative_ everything we make begins with our proprietary invitation of a CTE (Call To Experience). An evolution of the traditional CTA, the CTE is part mission, part invitation that asks a person to participate in advertising and/or real life. As a collective, Narrative_ operates like an innovation lab - data driven, tech forward, culturally connected, and committed - if we think it, we build it. We leverage creative technology to bring brands deeper into the worlds of their consumers. Our proprietary approach and tools fuel our ability to not only create effective campaigns, but to identify what’s next, break new ground, and impact growth and brand innovation.

Work

RushCard

#ChangePerspective

Narrative_

Fan Badge

JCPenney

‘Twas the Flight Before Christmas

Under Armour

Elite 24

JCPenney

Michael Strahan Collection

Under Armour

Curry Two

JCPenney

#GiftToast

Gillian Laub

GillianLaub.com

RushCard

Make Moves

Narrative_

SaloN_

Samsung / Milk Music

ADD52.com

Under Armour

Curry One

Under Armour

Chef Curry Food Truck

DeLeon Tequila

#NextLevel

Rush Card

Your Move / Live

Under Armour

Natural Born Hitters

COTY Parfums

#IRISE

Universal Pictures

Ride Along / Crack the Ice

Leadership

Narrative_ was co-founded by Russell Simmons and Tricia Clarke-Stone based on a shared passion for storytelling, identifying new ideas and bringing those ideas to life. Their premise was two-pronged: First, build a new agency grounded in technology, culture, and redefining the rules of storytelling; second, develop and actualize transformative and monetizable IP. As innovators, Russell and Tricia embedded their intuitive ability to identify the white space and activate against new opportunities, into the agency’s DNA.

With this directive, Tricia built a team of creative thinkers and makers that shared her passion for bold, innovative storytelling, rooted in human insight and cultural relevance.

Tricia Clarke-Stone

Chief Executive Officer

Benjamin Vendramin

Chief Creative Officer

Aaron Royer

Chief of Content and Technology

Sabina Khilnani

Group Strategy & Business Director

Innovation

In addition to creating effective brand campaigns for our clients, we commit real resources towards future-proofing brands, enabling discovery, and creating IP – by inventing, prototyping and building ideas, content, products, services, businesses, and experiences.

The Lab is driven by a basis in creative technology and cultural intelligence, that permeates all of our work. We innovate against a three stage process of Validation, Prototype, and Deployment. Our expertise includes Hardware and Software Development, Digital Products, Virtual Reality, The Internet of Everything, Artificial Intelligence, Augmented Reality, Wearables, iBeacons, Data Visualization, Web Sockets, Marketing Technology and Mobile First Experiences. We have launched our own consumer facing products, experiences and businesses, hold patents, and engage in partnerships with brands to build and launch new platforms and products.

Fan Badge Wearable

Interactive Sneaker

Digital Shoppable Look Book (Beta)

Capacitive Touch

Interactive Twitter Mural

Shoppable Mannequin

Experiential OOH (Prototype)

Artificial Intelligence Batphone

Smart Headphone Splitter (Prototype)

Mediated Realtiy OOH (Prototype)

VR Shoppable Experience (Prototype)

Smart Event Invitation

Mediated Reality In Store (Prototype)

Augmented Reality In Store (Prototype)

Interactive Art Digital Experience

Social Data Scraping

Gamification Engine

Pizza Lever

Our DNA

Culture

Great brands don’t co-opt culture, they create it. That’s why the way we hire, hang out, work, vacation and educate ourselves is focused on expanding our cultural vocabulary. At Narrative_, how cool you are matters and we aren’t afraid to admit it. We value strategies infused with focused cultural insights and reward anyone who can cross the line from spotting trends to making them. We strive to understand the needs of people and predict, define and create what the next behavioral shift will be.

Code

We spend less time talking about tech and more time actually using and building it. When you talk about it, it’s foreign, when it’s a part of who you are, you iterate, innovate and evolve it. We connect technology to the human experience. When we drive the technology we can drive the brand in innovative, meaningful directions.

Cutting Edge

Innovation is the art of not repeating yourself. We press play not repeat. We observe, dig and uncover insights to establish new creative territories. We question, challenge, then reimagine and invent new market space. Narrative_ is always playing, experimenting, disrupting, and breaking things to find out what’s possible when it comes time to bringing a story to life. Innovation isn’t confined to a lab, it permeates everything we do.

Connection

We go for hearts not eyeballs. In our Strategic approach we use research and data to identify the truths that engage real people. We design brand ecosystems that deliver unforgettable, story-led experiences that foster meaningful interaction, connection, and create authentic emotional investment.

News

Adweek
Mobile first campaign challenges viewers on how quickly we judge strangers. When watching it on a smartphone, flipping the video from vertical to horizontal at any moment tells a different story.
08.18.2016
Continue Reading >
PSFK
In an embodiment of the saying, ‘a coin has two sides,’ the videos set up a thought experiment aimed to unify people of contrasting outlooks. The campaign positions Visa Rushcard as a thought leader within the U.S. social climate.
09.01.2016
Continue Reading >
Adweek
“Benjamin’s branding experience, hybrid approach to creative and strong embrace of technology is the perfect fit for our culture” said Tricia Clarke-Stone, CEO. Benjamin previously spent 9 years at McCann, as VP/Group Creative Director, creating campaigns for clients including Verizon, Staples, General Mills, and the Ad Council.
08.25.2016
Continue Reading >
PSFK
We already know how experiential marketing can blend subtle branding with content creation to yield favorable consumer decisions. With this sort of technology available for all eyes, Narrative_ has cemented its name as a leader in this field, and will hopefully be doing more work to flesh out the possibilities yet to be discovered.
05.09.2016
Continue Reading >
The New York Times
The New York Times interviews Tricia Clarke-Stone about her process for building a passion-driven marketing and technology company. When building her team, she looks for ‘MacGyver-types’ who solve problems with a high level of ingenuity and creativity.
03.25.2016
Continue Reading >
Forbes
To grab the attention of mall-goers during the busiest shopping period of the year, JCPenney teamed up with Narrative_ to create "Twas The Flight Before Christmas." The virtual reality sleigh ride flew people to the North Pole to visit Santa and his friends. Upon landing, people won JCPenney coupons, incentivizing them to check out the store.
01.26.2016
Continue Reading >
AdAge
Tricia Clarke-Stone gives her perspective on balancing qualitative and quantitative data. She explains, "Big Data is useless without that immeasurable, unquantifiable, classic advertising quality – good taste."
09.23.2015
Continue Reading >
USA Today
Tricia Clarke-Stone, along with her team at Narrative_, uses VR to bring forth a unique, branded experience to Stephen Curry's Curry Ones. Learn more on how Narrative_ has been on the front line for creating various innovative and branded experiences in the marketing world. With cutting-edge technology and a unique POV in her arsenal, Clarke-Stone has indeed set the bar for immersive advertising in the era of the millennials.
6.30.2015
Continue Reading >
Crain's
Tricia Clarke-Stone Makes Crain's New York "40 Under 40" List! Read more about the fast-paced work ethic at Narrative, Tricia's "no-limits" view on the digital landscape, and what the digital-maven sees for the future of her agency.
3.29.15
Continue Reading >
Vibe
In honor of Women's History Month, Vibe Magazine covers Narrative_ CEO Tricia Clarke-Stone. Tricia shares her thoughts on leadership and what drives her success in the advertising/marketing industry.
3.15.15
Continue Reading >
All News >