Narrative_ is a story-driven creative and technology agency that connects brands and people in ways they never imagined.
We employ a blend of strategy, creative, tech innovation, product development and cultural expertise to create a powerful brand story, the Narrative - an advertising ecosystem that can be brought to life across platforms. We believe the greatest stories ever told are always rooted in experiences, human insights, and culture. We happen to be obsessed with all three.
At Narrative_ everything we make begins with our proprietary invitation of a CTE (Call To Experience). An evolution of the traditional CTA, the CTE is part mission, part invitation that asks a person to participate in advertising and/or real life. As a collective, Narrative_ operates like an innovation lab - data driven, tech forward, culturally connected, and committed - if we think it, we build it. We leverage creative technology to bring brands deeper into the worlds of their consumers. Our proprietary approach and tools fuel our ability to not only create effective campaigns, but to identify what’s next, break new ground, and impact growth and brand innovation.
Narrative_ was co-founded by Russell Simmons and Tricia Clarke-Stone based on a shared passion for storytelling, identifying new ideas and bringing those ideas to life. Their premise was two-pronged: First, build a new agency grounded in technology, culture, and redefining the rules of storytelling; second, develop and actualize transformative and monetizable IP. As innovators, Russell and Tricia embedded their intuitive ability to identify the white space and activate against new opportunities, into the agency’s DNA.
With this directive, Tricia built a team of creative thinkers and makers that shared her passion for bold, innovative storytelling, rooted in human insight and cultural relevance.
In addition to creating effective brand campaigns for our clients, we commit real resources towards future-proofing brands, enabling discovery, and creating IP – by inventing, prototyping and building ideas, content, products, services, businesses, and experiences.
The Lab is driven by a basis in creative technology and cultural intelligence, that permeates all of our work. We innovate against a three stage process of Validation, Prototype, and Deployment. Our expertise includes Hardware and Software Development, Digital Products, Virtual Reality, The Internet of Everything, Artificial Intelligence, Augmented Reality, Wearables, iBeacons, Data Visualization, Web Sockets, Marketing Technology and Mobile First Experiences. We have launched our own consumer facing products, experiences and businesses, hold patents, and engage in partnerships with brands to build and launch new platforms and products.
Great brands don’t co-opt culture, they create it. That’s why the way we hire, hang out, work, vacation and educate ourselves is focused on expanding our cultural vocabulary. At Narrative_, how cool you are matters and we aren’t afraid to admit it. We value strategies infused with focused cultural insights and reward anyone who can cross the line from spotting trends to making them. We strive to understand the needs of people and predict, define and create what the next behavioral shift will be.
We spend less time talking about tech and more time actually using and building it. When you talk about it, it’s foreign, when it’s a part of who you are, you iterate, innovate and evolve it. We connect technology to the human experience. When we drive the technology we can drive the brand in innovative, meaningful directions.
Innovation is the art of not repeating yourself. We press play not repeat. We observe, dig and uncover insights to establish new creative territories. We question, challenge, then reimagine and invent new market space. Narrative_ is always playing, experimenting, disrupting, and breaking things to find out what’s possible when it comes time to bringing a story to life. Innovation isn’t confined to a lab, it permeates everything we do.
We go for hearts not eyeballs. In our Strategic approach we use research and data to identify the truths that engage real people. We design brand ecosystems that deliver unforgettable, story-led experiences that foster meaningful interaction, connection, and create authentic emotional investment.