N_ / The SaloN_

The SaloN_ is a proprietary brainstorming technique, focus group, and experience designed to help brands break into new strategic and creative territory.

Challenge

The traditional focus group, of forcing consumers together in an artificial environment, is preventing us from finding real insights that can propel our clients businesses.

Solution

Invent a new way to uncover and find answers to real brand problems. So, we created The SaloN_. A place where we bring innovators, tastemakers, thought-leaders and real consumers together, in a relaxed, natural environment, designed to stimulate dynamic, open and honest discussion.  

The SaloN_ is an engaging get together, with a purpose. It’s a dinner party, meets a brainstorm session, meets a focus group, held in exclusive locations curated specifically for a brand. The evening can take many shapes, from dinner with a celebrity chef, to a midnight store visit. We select our locations as carefully as our guests. People mingle, argue, borrow, and swap ideas with each other through a mediated process we design. In The SaloN_ we guide the conversation with thought-provoking, industry-relevant questions, to help discover something truly new about a brand.

At The SaloN_ we don’t collect data. We uncover insights, detect business problems, discover new product benefits, recognize evolving behavioral patterns, and sometimes, invent something new.