Pebble / The ESPYS

Pebble’s live social broadcast during the ESPYS resulted in engaging thumb-swiping content of custom illustrations of nominees, winners and key moments that broke through the clutter and resonated with fans.

Challenge

Pebble experienced tremendous success as a Kickstarter project and was looking to expand beyond their existing niche audience of tech enthusiasts to sports fanatics.

Solution

Building off of their current partnership with ESPN, we crafted a socially-driven campaign leading up to and throughout the ESPYS that leveraged high-value influencers, strategic partners, custom social content and merchandise.

In the week leading up to the awards, we secured prominent placement for Pebble in one of the most elite pre-ESPY events: the ESPY Escape Athletes Lounge. In the lounge, we integrated Pebble’s aesthetic and tone by combining their iconography and pixel art with the power of 3D printing to transform the Pebble lounge into a unique and memorable experience. Throughout the lounge, guests were welcomed with custom 3D watch stands where the Pebble Time watches were displayed.

We also created an authentic partnership between The Players’ Tribune and Pebble, via on-site co-branded integrations, athlete alignment, and social content executions. Key sports influencers were identified and leveraged to raise awareness of Pebble. We gifted Andre Drummond, Kevin Love, Devon Still, and Julius Thomas with a Pebble Time watch and tasked them with socially broadcasting on behalf of Pebble during the ESPYS.

For the live event, N_ built a Newsroom with artists, illustrators, writers and comedians to create real-time sports-related content celebrating the award show through Pebble’s design language and tone.