RushCard wanted to modernize their brand and expand their consumer base with a newly designed card collection, but with assets that skewed heavily Direct Response, rather than lifestyle-driven, they found themselves challenged.
RushCard’s traditional infomercial-style content didn’t match the consumer’s real life experiences.
Build a campaign that modernizes the brand by arming consumers with tools that fit their lifestyles.
As the brand’s AOR, we created “Your Move,” a fully integrated campaign across broadcast, radio, digital, and social.
Within only a few weeks on-air, our revised :30 spot outperformed all past RushCard TV creative, proving that by elevating the brand with a refined production execution would attract a new set of consumers looking for more control over their finances.
We also wrote and produced a colorful retail brand extension TV spot called “Live” that poked fun at traditional methods of featuring the benefits of financial tools, that also proved successful for the brand.